Business website examples
Practical example briefs for local services and small businesses, with clear goals, useful sections and realistic visitor actions.
Example brief: a local cleaning service
Illustrative demo brief — not a customer website or testimonial. Imagine a cleaner serving two nearby neighborhoods. The homepage should name the service area, distinguish recurring cleaning from one-time visits, and make requesting an estimate easy.
Suggested sections: what is included, service area, how estimates work, real photos of the team or their work, and an inquiry form. Ask for the service needed and a preferred contact method; avoid collecting unnecessary personal details.
Example brief: a celebration cake business
Illustrative demo brief — not a customer website or testimonial. A cake maker needs to show their own work and explain how to request an order. Lead with the occasions served and location, then show a small gallery with descriptive captions.
Suggested sections: cake styles, ordering lead time, pickup or delivery area, dietary questions and an inquiry form. An inquiry is a request, not a confirmed order. Do not promise online payment, stock management or booking unless those functions are actually available.
Turn an example into your own brief
Replace every example detail with a fact about your business. Pick one main visitor action, gather images you can use, and describe the questions customers ask before contacting you. The preparation guide below walks through a complete brief.